I’ve always been a builder. Before brands, I crafted a new niche in home sales as an internet lead specialist for the top builder in central Ohio. Here, I met my husband and eventually developed a partnership in work and life. Together, we built a business, a home, and a family. And when the 2012 real estate market crumbled, we hammered out a back-up plan. 

We filled a 500 square foot store with wares from local makers, food artisans, and independent crafters. Once shopping centers got wind of our concept, they asked us to bring our corner of the “shop local” movement to the mall. What started as a fallback venture grew to a 6-location retail chain across Columbus, Cincinnati, Cleveland, and Pittsburgh. We grounded our expanding presence with an in-house apparel brand called The Direction.

I had a hand in nearly every area of our stores including store operations, employees, growth, product selection, social media, and merchandising. This cross-functional work experience and a steady stream of accolades bolstered my support and growing reputation in Columbus.

From Retail to Marketing

No stranger to setbacks, I used the “retailpocalypse” of 2018 as an opportunity to shift gears from retailing to marketing consulting. I opened a party studio that hosted kids’ art classes during the week and themed celebrations on weekends. I hired my friend Amy to run the studio, I came up with the concepts, and Amy brought them to life through set building, styling, photography, you name it!

We also used the space for product shoots and as an “office” for me to manage my clients’ social media. All these pieces formed the foundation of my own marketing studio, Beachwood Creative (where Amy is still working her magic today!).

Building Your ‘Biz’ Together

I wasn’t kidding when I said I’ve always had building on the brain. But I’m done building for myself. I want to build with and for YOU.

With every project, I bring nonstop support, confetti-level enthusiasm, industry knowledge, and diverse experiences to the drafting table. Let’s transform your brand goals from blueprint to booming!